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New ASI Study: Promo Products Deliver Bigger, Better Bang for Buck
Rank among the most influential, enduring and cost-effective ad mediums available; Commanding advertiser recall among 87% of all recipients
The Advertising Specialty Institute® (ASI) today released results from a global survey proving once again that promotional products give consumers a more favorable impression of advertisers in every international city surveyed and deliver commanding advertiser recall among 87% of all recipients – up four percentage points over 2010.
In addition, ASI’s Global Advertising Specialties Impressions Study V.3 shows promotional products consistently rank among the most influential, enduring and cost-effective ad mediums available. A cost analysis of promotional products versus other advertising media, the study proves the investment in branded items is modest, more targeted and more achievable for smaller businesses than other forms of advertising.
With a cost per impression* at about half a penny, promo products offer the best value when compared to local TV or radio, at a fraction of the production cost, the study shows.
The V.3 study, a follow-up to the definitive 2008 and 2010 surveys, includes demographic information broken down by political affiliation, ethnicity, gender, age and income, since knowing the likely recipient of products is paramount for an advertiser. This year, the comprehensive report includes more global markets and additional products, such as USBs. To view the survey results click here.
Highlights from the Global Advertising Specialties Impressions Study V.3 include:
- Cost Per Impression. In the U.S., the cost per impression of a promotional product is 0.6 cents, compared to prime-time TV and national magazines at 1.8 cents each and 0.7 cents for newspapers.
- Worldwide Wow. Over one-half (52%) of the time, products give consumers a more favorable impression of the advertiser, a trend seen in every country surveyed.
- Generating New Business. One-third of U.S. consumers say they are more likely to do business with an advertiser after getting their logoed product.
- Latino Market Magnet. At 54%, Latino consumers own the most promotional T-shirts.
- Mais Oui. Parisians are far more likely to own promotional USB drives than consumers in other cities, with 27% owning them, versus 9% of U.S. consumers.
- Safe, Healthy Cities. In Dallas and Montreal, 11% of consumers own promotional health and safety items, versus the U.S. average of 8%.
- Top 3 Products. Writing instruments (50%), shirts (43%) and bags (29%) were the most popular products by category in the U.S.
- Superior Pass-Along Value. Sixty-six percent of U.S. respondents give away unwanted items to someone else, up 15 percentage points from 2008.
- Bags are Big. In the U.S., 29% of consumers who own promo products own a promotional bag, with Asian consumers owning the most of any racial demographic.
- Voters Speak. More Independents (48%) than Republicans (44%) and Democrats (39%) have a logoed shirt at home.
- Golden Oldie. As consumers age, they’re more likely to own a promotional calendar.
- In the Office. Women are more likely to own a promo desk accessory in their offices than men, by a margin of 20% to 14%.
- Cap-Tastic. White men are the most likely demographic group to own branded caps, versus 15% of African Americans and 12% of women.
- Cheers. Gen-Xers and older own more promotional drinkware than those under 35. Of 12 cities surveyed, Philadelphians love logoed mugs and glasses the most, with 21% of Philly consumers owning promotional drinkware.
- You Wear it Well. Higher wage earners are more likely to own a promotional jacket.
To read the rest of the article visit ASI Central.
Reprinted from ASI press release.
With total branding, your company’s message is delivered from box to insert to product, creating a strong and positive first impression. With a cohesive design and brand message, this is the perfect idea for a summer campaign.
There are many design options available, and our in-house graphic designer can help you create a 360 degree design to match your brand if you don’t already have your own.
Call us at 888-PRINT-20 to find out more about total branding and how we can help your business create and run a successful promotional marketing campaign!
If you work in the automotive sales or repair industry, here are some solutions to help you market your business effectively.
Forms, Business Cards, Rack Cards, Pamphlets, Brochures, etc…
We’ve got all of your printing needs under one roof!
We’ve got all the products you need to successfully promote your car dealership or repair shop. Call us today at 888-PRINT-20 and let us know how we can help you!
If you work in the healthcare, medical, and wellness industry, here are some solutions to help you market your business effectively.
Forms, Business Cards, Rack Cards, Pamphlets, Brochures, etc…
We have a variety of products to fit all of your marketing and promotional needs. Email us or call us 888-PRINT-20 today.
The people that will talk about your brand most often and in the most positive light are the people you chat with, drink coffee with, (and sometimes butt heads with!) the majority of your week. That’s right… your staff! When planning a promotional product campaign, don’t forget about the people that are most loyal to you and your business. Here are 4 reasons you should start creating an internal campaign today:
- Receiving promotional items from the company you work for feels good and increases loyalty. Whether you hand out personalized items with your logo just because or tie it into a product launch or public campaign, your staff will feel better about the work they do and the company they work for when they are included.
- Staff will actually use the promotional items you give them. Most people are proud of the company they work for, so they are more likely to use the personalized products you give them. When planning a public campaign, a certain amount of novelty should be considered, but this isn’t necessarily so with an internal campaign. Your staff may not value the latest and greatest; even the most simple products will be used by your staff for years to come. And each time the product is used, your brand’s message is seen and heard.
- Staff talks about your company to potential clients often. Whether it’s at a cocktail party answering the question, “So… what do you do?”, at the doctor’s office discussing your company with the receptionist, or mentioning your company for an area discount, your staff are comfortable with talking about your business and their role within it. If they are carrying a tote bag or laying on a beach towel with your logo on it, they will be just as comfortable talking about your company with someone that inquires about it.
- Your staff deserves a little something extra. Staff like to be rewarded outside of awards ceremonies, and it’s really the small things that matter. It doesn’t take a lot of money spent on promo items to impress your staff, and your kindness and thoughtfulness will go a long way.
When considering the pros and cons of an internal promotional campaign, you’ll find little, if any, cons to consider. Make room in your marketing budget this year for at least one internal campaign and see how it goes. If the results are positive, plan 2-3 in 2013. An internal promotional item campaign will affect your bottom line while making your employees happy. A win-win!
Do you love free swag? Most people do! Receiving a gift from a company, especially one that is thoughtful or useful, makes customers feel special. In fact, if you want to increase loyalty among your current client base, a well-planned promotional gift campaign is an excellent option.
If you’re on the fence about using promotional products to advertise your brand, consider these points:
- More than eight out of ten companies give business gifts.* If you’re not doing it, it’s almost certain that your competitors are.
- Promotional products are memorable. Think about it – how many promotional products do you own that you can recall a brand name for?
- A promotional gift campaign can fit into almost any marketing budget. With over 600,000 products available to you at a multitude of price-points, we can help you create a campaign that fits your style and your budget.
- What is the real reason you’re holding back? Evaluate your concerns, then talk about them with your team.
For more information on the effectiveness of promotional products, take a look at this video:
Have you tried a promotional product marketing campaign? If so, what was your personal experience? If not, what’s holding you back?
*2007 Top Buyers of Promotional Products survey, PPAI
Pantone’s 2012 color of the year has been announced, and it’s the lively Tangerine Tango!
You’ll see this color’s influence on fashion, beauty, and the home throughout the year, and it’s an excellent color that grabs attention, making it perfect for promotional products. If you want to stand out this year, read on…
Here are 8 fun promotional products that compliment the color of 2012:
Did you know that this week is Thank Your Customers Week? It is, and what a great reminder to thank the people that make your business a success. So from our team to yours, thank you for being a Go To Press customer! Here’s to your success in 2012!
Soap.com used the “tryvertising” model in their latest campaign by having their employees dress up in large-scale Soap.com box packaging to hand out personal care product samples to people in New York City. They dubbed it the Box Boy Campaign.
They positioned themselves so that the products they were handing out would be useful to the recipients. They handed out hand sanitizer and deodorant wipes outside of subway stations, bandages around Central Park during the day, and even condoms outside of nightclubs at night.
Along with the products, the Box Boys handed out postcards with information and special offers for ordering online. The campaign got a strong response from the locals with thousands of impressions and press coverage, including an appearance by a Box Boy on CBS’s Early Show. Beyond being unusual, the Box Boy costumes served a deeper branding purpose for the company, bringing attention to Soap.com’s packaging itself.
The Box Boy campaign helped to successfully launch the Soap.com website, and consideration has been given to use the Box Boy character again sometime in the future.
Fall is upon us and Winter is not far behind. That means that for most of us, our cold weather clothing is making its way into our closets! This year, the jacket is a chic wearable you can easily add to your promotional campaign. Jackets are a brilliant employee or valued client gift.
1. Waterproof jackets provide warmth and dryness on chilly, wet days.
2. Pullover jackets are a popular option for mild winters.
3. Windbreakers are the perfect fall jacket.
4. Coach jackets are stylish on and off the field.
5. Work jackets provide dual use by functioning well both on- and off-site.
Call us at 888-PRINT-20 to place your order today!