Last August, Go To Press Printing and Promotions helped a Wilmington NC college save money and provide a more valuable customer experience through promotional products and a smart idea from Brian Pastore, Go To Press’ President and CEO.
Miller-Motte College approached Go To Press to order promotional products to support their incoming student packets for the 2010 school year. Traditionally, a branded folder was given to each student with printed handbooks and materials inside.
Instead of providing new students with a ton of printed materials that they would most likely file away on a bookshelf, Brian suggested that Miller-Motte provide students with a custom USB drive branded with their logo and pre-loaded with the documents normally included in their orientation packets.
The idea was a success. Miller-Motte provided their students with a practical item that they could use throughout the school year while saving on printing costs, overall product costs, and valuable time and employee resources.
Laurie at Miller-Motte said, “You have probably saved us a full day’s work by having everything downloaded on them for us. It has allowed us to focus on more pressing tasks at hand!”
Using promotional products to promote your business is a smart move that can generate new profits and save you money.
The promotional apparel team in Leland, NC at Go to Press Printing & Promotions works closely with our clients to ensure complete satisfaction on their orders. The process consists of a free one-hour marketing consultation at our Wilmington, NC office and a precise ordering procedure. If you haven’t ordered an item before, such as custom apparel, we will walk you through the entire procedure. And it’s because of our marketing team’s expertise and helpful ideas from marketing organizations like ASI Central that we have checklists such as this for our clients:
Tailoring Talk: Terms You Need to Know
- Baste: a temporary stitch to hold fabric together that can be easily removed.
- Face of the apparel: the “right” or “front” side of the item
- Fused fabric: fabric that has been joined together with heat and is used to reinforce particular parts of a garment, such as the collar
- “Made to measure”: item that has been tailored to fit particular measurements
- Seam allowance: space between the edge of the fabric and where stitches are sewn to allow for the seam
- Selvedge: a self-finished edge of the fabric that prevents fraying
- Taper: narrowing certain parts of a garment
Are you ready to place your custom apparel order for your business or event? Contact our Leland, NC marketing team today to schedule your free one-hour marketing consultation!
Tags: Leland promotional products supplier; Marketing with promotional apparel in Leland NC; Custom apparel in Leland NC; Business apparel in Leland NC
Here are some suggestions on how to make your trade show experience more effective.
The Wilmington, NC promotional products team at Go to Press Printing & Promotions enjoys working hands-on with their clients to create the most effective marketing plan for their company, especially when it comes to their branding efforts. And one way they stay atop the best marketing tactics is to research other companies’ success stories.
PlumChoice, Inc., a national tech-support company, recently experienced huge success at a trade show without even purchasing space for a booth. By sending out PlumChoice representatives to the surrounding expo area with all things purple, they connected with not only attendees of the Consumer Electronics Show but everyday tourists of
A unique addition to their use of the color purple, PlumChoice tied in a medical theme to include “doctors” and “nurses” that offered to “cure the crowds of their computer ills” with syringe-shaped purple ink pens and prescription bottles filled with purple M&Ms.
Are you ready to wow the crowd at your next trade show? Let Go to Press Printings & Promotions help! We will equip you with the trade show necessities to engage attendees, including interactive games at your booth and equipping your brand ambassadors with all they need to attract potential customers. Contact our Wilmington, NC marketing team today to schedule your free one-hour marketing consultation!
Promotional Products Offer More Bang for Your Buck
The promotional product advertising team at Go to Press understands you have multiple marketing options for your company. You may be researching the effects of different media on potential customers, including TV, radio, print, and direct mail. But what you may not know is that the impact promotional products have on the general public far exceeds that of any other media.
A study from the Advertising Specialty Institute found that over half of promotional product recipients have done business with the advertiser after receiving their product and 81% of the products were kept by recipients because they were considered useful. Reusable bags are one of the most frequently used items and offer the most impressions, with an average of over 1,000 impressions per month. And if price is a factor, as so oftentimes it is, you will be pleased to know that the average cost-per-impression is only $0.0004, which is less than magazine, newspaper, TV and radio ads. But why should you work with Go to Press?
The Wilmington, NC promotional product experts at Go to Press work with you to determine the best plan for your company, product and budget. We examine all of your options and think outside the box so your company will be branded in the most effective way possible. So contact our Wilmington, NC promotional item professionals today or call us toll-free at 1-888-PRINT20.