Last August, Go To Press Printing and Promotions helped a Wilmington NC college save money and provide a more valuable customer experience through promotional products and a smart idea from Brian Pastore, Go To Press’ President and CEO.
Miller-Motte College approached Go To Press to order promotional products to support their incoming student packets for the 2010 school year. Traditionally, a branded folder was given to each student with printed handbooks and materials inside.
Instead of providing new students with a ton of printed materials that they would most likely file away on a bookshelf, Brian suggested that Miller-Motte provide students with a custom USB drive branded with their logo and pre-loaded with the documents normally included in their orientation packets.
The idea was a success. Miller-Motte provided their students with a practical item that they could use throughout the school year while saving on printing costs, overall product costs, and valuable time and employee resources.
Laurie at Miller-Motte said, “You have probably saved us a full day’s work by having everything downloaded on them for us. It has allowed us to focus on more pressing tasks at hand!”
Using promotional products to promote your business is a smart move that can generate new profits and save you money.